The Importance of Owned, Earned, and Paid Media for Your Business
A complete marketing strategy requires owned, earned, and paid media working together. For immigration consultants, understanding these three pillars helps …
AFDV Insights
AFDV Marketing Blog
Insights, strategies, and tips for RCICs looking to grow their practice through digital marketing.
How to Create a Target Market Persona
Understanding your ideal client is the foundation of effective marketing. For immigration consultants, creating detailed target personas helps you craft …
How to Create an Effective Marketing Communications Plan for Canadian Immigration Consultants (RCICs)
A marketing communications plan brings structure to your promotional efforts. For immigration consultants, having a clear plan ensures consistent messaging …
5 Google Updates: Why Your Website Must Become a "Do" Engine
Ready to adapt? Skip to the confident call-to-action.
How to Build Trust with Potential Clients Through Your Website and Online Presence
Trust is everything in immigration consulting. Potential clients are making life-changing decisions and need to know you're credible, competent, and …
Sora 2 Is Here — And It’s Redefining What Credibility Means Online
Show your regulatory status wherever clients first encounter you — website headers, video introductions, even bios. Visibility builds verification.
How We Search Now (In Case You Haven’t Noticed)
Last week I ran a super-quick poll with my network: “How do you search for information online these days?” The …
My Google Business Profile Was Suspended (Virtual Office) - Here's How I'm Fixing It
That one sentence exposed a critical flaw in my business. I’d been so focused on the work—the strategy, the execution, …
Introducing "Powered by AFDV" – Our New Podcast Series!
Our inaugural episode launches soon and provides an exclusive look at AFDV Marketing and the visionary behind it, our founder …